Tuesday, May 14, 2013

Accenture - Strategic IT Transformation To Be Continued...


Problem/Issue Statement
Accenture is a management consulting, technology services and outsourcing company helping clients become high-performance businesses and governments. The company faces a decision pertaining to the future of their IT infrastructure: whether to adopt CORBIT 5 IT standards that have the potential to recognize Accenture as a world class organization, or continue with the current single, global infrastructure that proved to be effective and efficient from the operational as well as financial standpoint.
Scope of the decision includes entire operations network for Accenture and its IT infrastructure across all company locations. The Company’s IT structure had always promoted streamlining operation within the organization and served as an example for all their clients.  Since Accenture operates in a field that is constantly changing and evolving the operational conditions pose many challenges, which are ultimately symptoms of a developing environment.

Situation Assessment
Accenture’s IT structure evolved from managing technology with a decentralized approach, in which each country chose its own IT platforms and had autonomy to run them, to a ‘one-firm’ approach with centralized implementation of its most critical systems. IT became a business within a business of the company. It transformed from being a cost center to a service organization conceived and driven by the needs of internal customers and stakeholders. It presented clear and verifiable service levels for each of the IT products and services offered while remaining competitive. The company’s fee structure is based on an established level of service on a transactional basis rather than on a periodical fixed fee schedule. Accenture chose Microsoft as a partner to have a single platform and common global applications that reduced overall expenditures and allowed for flexibility to grow though scalability. Microsoft provided Windows NT to run Accenture’s server and network infrastructure as well as SQL database for all data related tasks. Microsoft Outlooks is used for email together with various application provided by the Office Suite products. The Company chose SAP as its worldwide application provider for financial and human resources solutions. Accenture divided various activities into buckets and rationalized IT needs opting for outsourcing of services that are not highly confidential or differentiated competitive core. Any projects are considered based on ROI measures and alliance with corporate strategic objectives.
Such radical changes, although followed by tremendous success and economies of scale, were met with pushback from various levels of the organization. The decision to implement a new IT framework raises further questions of competitive sustainability in globally operated consulting industry. Accenture needs to evaluate whether the implementation of a new framework is aligned with the goals and focus of its IT functions.   

List of Plausible Alternative Courses of Action and Evaluation of Alternatives
The plausible alternative courses of action for Accenture include:
1) Forgo the decision of implementing any changes and focus on maintaining IT function that proved to be very successful through the IT infrastructure outsourcing, continue using single global vendor and accountability schemed for all IT initiatives. Accenture went through a journey of successfully transforming its IT capabilities. The Company more than doubled its workforce in size from 2001 to 2008. The IT organization managed to reduce spending per employee by 60% and reduce overall IT expenses as a percentage of net revenue by 58%. At the same time, the overall satisfaction of Accenture professionals with the IT tools and services is increasing.
2) Take the IT infrastructure to a higher level by implementing COBIT – Control Objectives for Information and Related Technology – a framework created by ISACA for information technology management and IT governance that defines a set of generic processes to manage IT. COBIT is a supporting toolset that allows managers to bridge the gap between requirements, technical issues and business risk.  It is based on 5 key principles for governance and management of enterprise IT:
1) Meeting stakeholders needs,
2) Covering the enterprise end-to-end,
3) Applying a single, integrated framework,
4) Enabling a holistic approach, and
5) Separating governance from management.
The COBIT components include:
a.   Framework – organize IT governance objectives and good practices by IT domains and processes, and links them to business requirements,
b.   Process descriptions – a reference process model and common language for everyone in an organization; the process map to responsibility areas of plan, build and run monitor,
c.   Control objectives – provide complete set of high-level requirements to be considered by management for effective control of each IT process,
d.   Management guidelines – help assign responsibility, agree on objectives, measure performance, and illustrate interrelationships with other processes,
e.   Maturity models – assess maturity and capability per process and helps address gaps.  
Each alternative needs to be evaluated not only from a cost perspective but also from a future benefit potential. CORBIT 5 implementation could have a potential to increase revenue by acquiring new customers interested in adoption of such a standardized framework. The framework offers further control and accountability, which can ultimately help the bottom line.  While Accenture already has a formal process for approval and implementation of new IT initiatives, it has little control over global operation and outsourcing activities in particular. The new framework has the potential for increased IT discipline and focus through a common set of metrics that would ease the evaluation process.
Accenture needs to evaluate the cost benefit structure of the potential implementation. According to ISACA website, internal use license see is $120 per user while consulting use license is $240 per consultants with volume discounts available for each option or $100,000 unlimited, enterprise-wide consulting fee. Site and commercial licenses run between $10,000 and $50,000. Depending on how many employees need to be licensed to meet the Company certification requirements, the cost can easily become significant. Accenture needs consulting advice that would outline the total cost of COBIT implementation as well as associated requirement.  

Recommendation
Based on the understanding of business requirements, evaluation of the alternatives, characteristics and future, long term benefits of each option, I believe that the logical and quality recommendation that will best suit the business needs would be to implement COBIT 5 at Accenture. While implementation of the solution will inevitably range in millions of dollars, the potential benefits, alignment of objectives and business goals as well as affirmation that the Company can ‘walk the talk’ approach would fully substantiate the monetary output. It will take the Company’s service offer to the next level. Some important factors that need further information are the training, certification and implementation requirements. I would like to see the consultant’s research before signing off and committing to serving as the project champion.

Presentation
If I were presenting the case, I would ensure to highlight all strategic considerations involved in making the decision (what’s in it for me as a company). The C-Level executives need to be aware and fully understand the financial and operational implication of the CORBIT 5 implementation when evaluating each alternative and deciding on a course of action that is in best interest of the Company. I would break out all objectives that CORBIT 5 presents and compare them to Accenture objectives to depict the alignment. I would also create a cost comparison of the framework and underline the potential benefits; maybe even suggest some actions that would reduce the cost, if plausible.  I would research and provide information of other alternatives (if possible). I would also try to obtain information on other companies, including Accenture competitors, to see if implementation of this framework can be supported by customer feedback or if Accenture will be a pioneer in this undertaking.

No comments:

Post a Comment